Tag: EV

August Brings Two New Electrified Japanese Crossovers to the Philippines
Mitsubishi is returning to the local PHEV market while Nissan prepares to launch a new Kicks e-POWER — but both vehicles also raise questions about how Japanese brands are approaching electrification in the Philippines. August 2026 is shaping up to be an interesting month for electrified vehicles in the Philippines.

Two Japanese manufacturers are preparing to introduce new electrified crossovers to the local market: Mitsubishi Motors Philippines Corporation (MMPC) with the Outlander PHEV, and Nissan Philippines with the all-new Kicks e-POWER.

While the two vehicles use different approaches to electrification, their upcoming launches represent two notable developments for their respective brands — Mitsubishi’s return to the local plug-in hybrid market, and Nissan’s expansion of its e-POWER lineup.

Mitsubishi Returns to the PHEV Market

Mitsubishi Motors Philippines is scheduled to formally launch the Outlander PHEV on August 20, 2026, following its Philippine preview at the 10th Philippine International Motor Show in June. The launch is expected to reveal the local model’s pricing, variants and final equipment.

The fourth-generation Outlander PHEV uses a 2.4-liter gasoline engine paired with two electric motors, producing a combined 302 hp and 450 Nm. It also uses Mitsubishi’s Super All-Wheel Control system and offers multiple drive modes. Mitsubishi claims an EV-only driving capability of around 100 kilometers for the version shown at PIMS 2026. For MMPC, however, the significance of the launch goes beyond simply adding another SUV to its lineup.

The Outlander PHEV effectively represents Mitsubishi’s return to the Philippine electrified market after the company previously sold the third-generation Outlander PHEV locally. That earlier model arrived in the Philippines in 2020 with a 2.4-liter gasoline engine and twin-motor all-wheel-drive system. It was priced at around ₱2.998 million, putting it well above many of Mitsubishi’s more mainstream products.

The previous Outlander PHEV was an interesting product for its time, but the local market was considerably less receptive to electrified vehicles. In 2021, Philippine automotive publications were already pointing out that hybrid and electric vehicle sales remained extremely small compared with conventional gasoline-powered vehicles.

A year later, Top Gear Philippines conducted an actual electric-range test of the Outlander PHEV and encountered some of the infrastructure challenges that EV and PHEV owners faced at the time. The available charging stations did not always have compatible connectors, while charging infrastructure remained limited. The publication ultimately managed nearly 38 kilometers of electric driving even though the vehicle was only charged to 80 percent for the test.

Photo : 2020 Mitsubishi Outlander PHEV | Mitsubishi Motors

The same publication later described the previous Outlander PHEV as a vehicle that did not attract a large number of local buyers, noting that its nearly ₱3-million price placed it in a difficult position against more conventional Mitsubishi SUVs.

It would therefore be tempting to describe the first Philippine Outlander PHEV as a commercial failure. However, there are no publicly available sales figures that allow us to conclusively make that claim. What can be established is that the previous model eventually disappeared from the local lineup, and that it entered a market where electrified vehicles were still far from mainstream.

The market has changed since then

The circumstances surrounding the fourth-generation Outlander PHEV are different. The Philippine market now has a much larger selection of hybrids, PHEVs and battery-electric vehicles, while charging infrastructure has also expanded. More importantly, electrification is no longer limited to a handful of premium or niche models. Mitsubishi itself is also preparing for a larger electrification push.

In July, MMPC reaffirmed its commitment to the government’s Electric Vehicle Incentive Strategy (EVIS) program and confirmed a ₱7-billion investment commitment from Mitsubishi Motors Corporation. The company has previously said local hybrid production could begin as early as 2028 at its Santa Rosa, Laguna plant, although the specific hybrid model has yet to be identified.

That makes the Outlander PHEV an interesting first step. It is not the locally manufactured hybrid Mitsubishi has promised, but it does put an electrified Mitsubishi product back into the Philippine market ahead of that potential production program.

Nissan Takes a Different Route With the Kicks

Nissan Philippines is also preparing for an August launch, with the all-new Kicks e-POWER scheduled to make its local debut on August 28.

Photo : Kevin Peters | Road Spec PH

The vehicle was already previewed at PIMS 2026 after making its ASEAN debut in Thailand earlier this year. Nissan Philippines subsequently opened reservations for the new Kicks in July. Nissan’s Philippine website currently lists the new Kicks as an upcoming model with 136 PS and 280 Nm, while highlighting its e-POWER system and 100-percent electric motor-driven propulsion.

Unlike a conventional hybrid, the e-POWER system uses the gasoline engine primarily to generate electricity, with the electric motor driving the wheels. This means the driving experience is closer to that of an EV in terms of how the vehicle delivers power, while the driver does not need to plug the vehicle into a charger.

The current-generation Kicks e-POWER has been part of the Philippine market since 2022 and has been one of Nissan’s main local examples of electrification. AutoDeal previously described the system as combining an internal-combustion engine, battery and electric motor, with the electric motor responsible for driving the vehicle.

The new Kicks therefore isn’t Nissan’s first attempt at e-POWER in the Philippines. Instead, it is the next-generation evolution of a technology Nissan has already introduced to Filipino buyers.

But There’s Something Different About Our Kicks

There’s an interesting detail about the new Kicks that Filipino buyers might notice when looking at international reviews. The Kicks coming to the Philippines is not exactly the same Kicks currently sold in the United States and Japan. The distinction became particularly obvious in June when Nissan launched the latest Kicks in Japan.

Photo : 2027 Nissan Kicks Rock Creek | Nissan U.S.A

Top Gear Philippines compared the Japanese version with the ASEAN-market Kicks that was previewed at PIMS 2026. Although both carry the Kicks name and use e-POWER technology, they are mechanically different. The Japanese version uses a 1.4-liter gasoline engine as part of its e-POWER system and produces 143 hp and 315 Nm.

The ASEAN version destined for markets such as the Philippines uses a smaller 1.2-liter three-cylinder engine and produces 134 hp and 280 Nm. The Japanese Kicks can also be equipped with Nissan’s e-4ORCE all-wheel-drive system, adding a rear electric motor. The ASEAN model, meanwhile, is configured differently.

This isn’t necessarily a case of the Philippines receiving an “old” Kicks. The ASEAN Kicks is a different regional product designed around different market requirements. But it does raise an understandable question:

Why doesn’t Nissan simply bring the newest Kicks sold in Japan or the United States?

There is no official Nissan Philippines statement saying that a particular reason is responsible for this product strategy. Therefore, it would be speculation to say that Nissan chose the ASEAN Kicks specifically because of pricing, manufacturing costs, local regulations or other factors. What we do know is that Nissan operates with different regional product strategies, and the Kicks is a good example of this.

Photo : Nissan X-Trail e-POWER
Kevin Peters | Road Spec PH

The same broader phenomenon can also be observed with Nissan’s other global nameplates, including the X-Trail, where specifications and powertrains can vary between markets. For Nissan Philippines, the regional Kicks also fits neatly into the company’s existing electrification strategy.

The company already sells the X-Trail e-POWER, and its local electrification portfolio is expanding further. Nissan Philippines currently identifies the Kicks and X-Trail as e-POWER models, while also listing the fully electric LEAF and upcoming Primera EV, as well as the Navara Pro plug-in hybrid.

So rather than viewing the ASEAN Kicks simply as a generation behind, it may be more useful to see it as Nissan’s regional interpretation of the Kicks designed around the electrification strategy it is pursuing in Southeast Asia.

Two Japanese Brands, Two Electrification Strategies

That makes the simultaneous launches of the Outlander PHEV and Kicks e-POWER particularly interesting.

Mitsubishi is effectively returning to a technology it previously introduced to Filipino buyers, while Nissan is building upon an electrified powertrain that has already established itself locally. And the two systems approach electrification differently.

Mitsubishi Outlander PHEV
- Plug-in hybrid
- 2.4-liter gasoline engine
- Twin electric motors
- 302 hp / 450 Nm
- All-wheel drive
- Around 100 km EV-only capability claimed for the PIMS-displayed version
- Requires external charging to maximize its EV capability
Nissan Kicks e-POWER
- Series-hybrid system
- 1.2-liter gasoline engine acts as a generator
- Electric motor drives the wheels
- 136 PS / 280 Nm for the Philippine model
- No external charging required
- Designed to provide an EV-like driving experience without depending on charging infrastructure
And perhaps that’s the more important story behind these two launches.

Neither Mitsubishi nor Nissan is approaching electrification in exactly the same way.

Is the Philippine Market Ready This Time?

Mitsubishi’s return is particularly worth watching because the company has already experienced the challenges of introducing a PHEV here. When the previous Outlander PHEV arrived, charging infrastructure was limited and electrified vehicles were still a niche proposition. Top Gear Philippines’ experience with the vehicle in 2022 demonstrated just how much of an obstacle charging compatibility and availability could be. Four years later, the landscape is different.

There are now considerably more electrified models competing for Filipino buyers, and Nissan itself has demonstrated that an electrified vehicle can be positioned as an everyday crossover rather than a niche technology showcase.

Mitsubishi is also committing significant resources to the country’s future electrified vehicle manufacturing through its EVIS program and planned local hybrid production. The Outlander PHEV, then, may be more than just another Mitsubishi SUV launch.

Photo : Mitsubishi Motors

It could be the first visible step in a much larger electrification strategy for MMPC.

Nissan, meanwhile, is taking a more evolutionary approach by replacing an existing e-POWER model with a newer regional Kicks.

Two New Arrivals, One Bigger Question

August’s launches show that electrification in the Philippines is no longer limited to a handful of early adopters. Mitsubishi is returning to the PHEV market with a substantially more capable Outlander, while Nissan is preparing to replace its established Kicks e-POWER with a new regional model. But the more interesting question may not be which one is better.

It is whether Filipino consumers are finally ready to treat electrified vehicles as mainstream choices rather than alternatives to conventional gasoline-powered cars. For Mitsubishi, the Outlander PHEV represents a second opportunity in a market that has changed considerably since its first attempt.

For Nissan, the new Kicks represents an opportunity to build on an electrification technology that Filipino buyers have already experienced. And with Mitsubishi planning local hybrid production while Nissan continues expanding its e-POWER and EV portfolio, August 2026 could prove to be less about two individual launches and more about where Japanese automakers see the Philippine market heading next.

The question now is whether Filipino buyers will follow them there.

About the Author

Kevin Peters

Kevin, or Kev, is the Founder & Editor of Road Spec PH, a passion project born from a lifelong love of cars and automotive culture.

Long before working in the Philippine automotive industry, Kevin was already the kid who collected toy cars, spent countless hours playing Gran Turismo, and proudly told anyone who would listen that he wanted to be a race car driver when he grew up. While that racing career never quite happened, the passion for cars never went away.

When he’s not writing for Road Spec PH, you’ll probably find him playing racing simulators, adding to his die-cast car collection, or spending time with his 2016 Mitsubishi Lancer EX.
August 18, 2026
Mitsubishi ASX VR-e Confirmed for New Zealand: Could PH Be Next?

The ASX is getting an all-electric version as Mitsubishi Motors New Zealand expands its electrified lineup.

Mitsubishi Motors New Zealand has officially confirmed that the all-electric ASX VR-e will arrive in the country in Q4 2026, adding another battery-electric vehicle to the brand’s expanding electrified lineup.

The announcement comes as Mitsubishi continues to broaden its electrified offerings in New Zealand. The ASX VR-e will follow the upcoming Outlander Sport HEV, which is scheduled to arrive in New Zealand in Q3 2026 as Mitsubishi’s first hybrid-electric vehicle for that market.

An All-Electric ASX

The ASX name is already familiar to Mitsubishi customers in New Zealand, where the current model continues to form part of the brand’s lineup. MMNZ has previously described the ASX as an important model that will continue alongside the newer Outlander Sport.

The new ASX VR-e takes that familiar nameplate in a different direction, moving it into the fully electric vehicle category.

Mitsubishi Motors New Zealand has confirmed that the vehicle will be offered in four variants: LS, XLS, Exceed and GSR. However, the company has yet to announce pricing and full specification details, saying those will be revealed closer to its arrival.

The ASX VR-e is part of a wider product rollout planned by Mitsubishi Motors New Zealand for 2026, which includes three new models as the brand expands its presence in electrified vehicles.

Could We See It in the Philippines?

Mitsubishi Motors New Zealand’s announcement is specifically for its market and does not mention the Philippines. There is currently no confirmation from Mitsubishi Motors Philippines that the ASX VR-e is being considered for local introduction.

Still, the arrival of another electrified Mitsubishi model in a market within the region raises an interesting question about where the brand could take its electrification strategy next.

Mitsubishi Motors Philippines already has experience with electrified vehicles through its local lineup, while Mitsubishi’s global strategy continues to expand beyond plug-in hybrids and into full battery-electric vehicles.

Whether the ASX VR-e could eventually become part of that Philippine lineup, however, remains unanswered.

For now, New Zealand will get the first opportunity to put Mitsubishi’s electric ASX on its roads, with the model scheduled to arrive in Q4 2026.

Would an all-electric ASX make sense for the Philippine market?

Photos from Mitsubishi Motors New Zealand

August 11, 2026
Ford Puts a Platinum Badge on Its Best-Selling Hybrid in the Philippines

The Territory Hybrid gets a new flagship variant, with the Platinum positioned above the Titanium X at ₱1,655,000 introductory price.

Ford Philippines has expanded its Territory Hybrid lineup with the introduction of the Territory Hybrid Platinum, adding a new flagship variant to a model that has quickly established itself as the brand’s best-selling hybrid vehicle in the country.

The new Territory Hybrid Platinum carries an introductory price of ₱1,655,000, according to Ford Philippines. That places it ₱56,000 above the existing Titanium X, which is currently priced at ₱1,599,000. Ford’s current lineup also includes the Territory Hybrid Trend at ₱1,399,000.

More importantly, the Platinum arrives as Ford’s response to the strong reception of the Territory Hybrid since its Philippine introduction in 2025.

From Best-Selling Hybrid to Platinum

The Territory Hybrid has been one of Ford Philippines’ strongest performers in the electrified vehicle segment.

Based on Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) data covering January to May 2026, the Territory Hybrid recorded 2,226 units sold, putting it ahead of the next-best-selling model in the small utility hybrid category by more than 500 units. It had already reached 1,000 units in sales within its first few months and ended 2025 with 1,645 units sold.

With that momentum behind it, Ford is now giving its hybrid crossover a more premium flagship treatment.

A More Premium Territory

The Territory Hybrid Platinum doesn’t introduce an entirely new powertrain or a new generation of the SUV. Instead, the Platinum builds upon the existing Territory Hybrid package with a number of exterior and presentation changes.

Philippine homologation documents reported by local automotive publications indicate that the Platinum receives new front and rear bumpers, new alloy wheels while retaining the 19-inch wheel size, and raised-type roof rails. A predominantly black interior with orange accents has also been reported for the new variant.

The changes give Ford room to distinguish the Platinum from the Titanium X without fundamentally changing the Territory’s mechanical package.

Ford’s existing specification sheet lists features such as a panoramic moonroof, 19-inch two-tone alloy wheels, hands-free power liftgate, ventilated front seats, a 12-inch digital instrument cluster, adaptive cruise control with Stop & Go, autonomous emergency braking, lane-keeping assistance, front parking sensors, and a 360-degree camera on the Titanium X.

In other words, the Platinum isn’t being introduced to turn a basic Territory into a premium SUV. It’s taking an already well-equipped Titanium X and giving it a higher position in the lineup.

The Hybrid Powertrain Remains Familiar

Under the hood, the Territory Hybrid Platinum retains the same basic hybrid architecture used by the existing Territory Hybrid.

It uses a 1.5-liter turbocharged four-cylinder dedicated hybrid engine, paired with a two-speed Dedicated Hybrid Transmission (DHT) and a 1.83-kWh lithium-ion nickel-cobalt-manganese high-voltage battery. The vehicle remains front-wheel drive.

Ford’s published specifications list maximum internal-combustion-engine output at 150 PS and 230 Nm, while the electric motor is rated at up to 218 PS and 315 Nm. The Territory Hybrid’s quoted 0–100 km/h acceleration time is 8.5 seconds.

The hybrid system can operate in different modes depending on driving conditions and battery state, including EV, series, parallel and energy-recovery operation. The Territory also provides Eco, Normal and Sport driving modes.

What Does the Extra ₱56,000 Get You?

This is perhaps the most interesting question surrounding the new variant.

The Titanium X currently sits at ₱1,599,000, while the Platinum’s introductory price is ₱1,655,000—a difference of ₱56,000.

Because the Platinum retains the same basic hybrid powertrain, dimensions and 19-inch wheel size, the additional amount is primarily tied to its newer exterior treatment and premium positioning, rather than additional power.

The current Territory measures 4,685 mm long, 1,935 mm wide and 1,706 mm tall, with 185 mm of ground clearance and a 2,726-mm wheelbase.

For buyers already considering the Titanium X, the Platinum therefore becomes a question of whether the additional styling and equipment are worth the relatively modest premium.

Ford’s Hybrid Bet Is Starting to Pay Off

The timing of the Platinum is worth noting.

Ford introduced the Territory Hybrid to the Philippines in August 2025 as its first electrified offering for the local market. The Philippine market was also the first to receive this particular hybrid configuration for Ford’s International Markets Group.

Less than a year later, the Territory Hybrid has become the best-selling hybrid vehicle in the Philippines based on the latest CAMPI figures available, giving Ford a strong foundation for expanding the lineup.

Adding a Platinum variant allows Ford to capitalize on that momentum without having to introduce an entirely new vehicle.

It also gives customers who are willing to spend more an option above the Titanium X while keeping the same hybrid system that has already become familiar in the local market.

August 10, 2026
Mitsubishi Eyes Local Hybrid Production Through EVIS Program

The Japanese automaker is doubling down on local manufacturing, with hybrid vehicle production now part of its long-term plans for the country.

The Philippine automotive industry could be entering a new chapter as Mitsubishi Motors Philippines Corporation (MMPC) has officially expressed its intention to manufacture Hybrid Electric Vehicles (HEVs) locally through the government’s proposed Electric Vehicle Incentive Strategy (EVIS) program.

While the announcement may sound like another corporate investment update at first glance, it carries a much bigger implication—not just for Mitsubishi, but for the future of vehicle manufacturing in the Philippines.

Hybrids, Not Fully Electric Vehicles

One of the biggest takeaways from Mitsubishi’s announcement is that the company isn’t jumping straight into battery-electric vehicle production.

Instead, Mitsubishi is taking what it calls a phased approach to electrification, beginning with Hybrid Electric Vehicles (HEVs) before eventually transitioning toward Plug-in Hybrid Electric Vehicles (PHEVs) and, later on, fully electric models.

It’s a strategy that makes sense for the Philippine market, where charging infrastructure continues to develop while hybrids have steadily gained acceptance among local buyers.

Local Production Could Begin by 2028

According to Mitsubishi Motors Corporation’s official announcement, the company intends to begin local hybrid vehicle production at its manufacturing facility in Santa Rosa, Laguna by around mid-2028, subject to approval under the EVIS program.

Although Mitsubishi has yet to reveal which hybrid model will be assembled locally, the move represents one of the most significant commitments toward vehicle electrification by a manufacturer operating in the country.

Photo caption (L-R): MMPC Corporate Executive Vice President Tomoyasu Moriya, MMPC President and CEO Ritsu Imaeda, MMPC Chairman Noriaki Hirakata, MMC Chief Executive Officer Takao Kato, Philippine President Ferdinand Marcos, Jr., Department of Finance (DOF) Secretary Frederick Go, Department of Trade and Industry Secretary Cristina Roque, DOF Undersecretary Rolando Ligon, Jr., and MMPC Government Affairs Vice President Victor Vinarao.

More Than Just Another Assembly Line

For consumers, local hybrid production could eventually mean more than simply seeing “Made in the Philippines” on a vehicle.

Manufacturing locally often helps strengthen supplier networks, generate employment opportunities, and improve the competitiveness of the local automotive industry. While pricing has not been discussed, producing vehicles domestically could also provide manufacturers with greater flexibility in the long run compared to relying entirely on imports.

Mitsubishi has also reaffirmed its commitment to the Philippine economy, highlighting that it has invested more than ₱11.6 billion in its local operations over the past decade, with plans to invest another ₱7 billion over the next five years.

EVIS: The Next Step After CARS

The announcement also places the spotlight on the government’s proposed Electric Vehicle Incentive Strategy (EVIS), a program designed to encourage manufacturers to invest in local electrified vehicle production.

In many ways, EVIS is expected to succeed the previous Comprehensive Automotive Resurgence Strategy (CARS) program by shifting the focus from conventional vehicle manufacturing toward electrified mobility.

For Mitsubishi, participation in EVIS provides the opportunity to continue expanding its local manufacturing footprint while aligning with the country’s long-term sustainability goals.

What do you think Mitsubishi should build first in the Philippines? Should it be a hybrid version of the Xpander, the Xforce, or an entirely new model? Let us know your thoughts in the comments.

July 31, 2026
Why Everyone Is Turning the VinFast VF 3 Into a Mini Off-Roader

The tiny electric city car that’s becoming one of the most customized vehicles in Southeast Asia.

When VinFast introduced the VF 3, it was marketed as an affordable, compact electric vehicle built primarily for city driving. Small footprint, simple mechanicals, and a practical electric powertrain—it ticked all the boxes for an urban commuter.

But something unexpected happened after the first units reached customers. Instead of keeping the VF 3 stock, owners began transforming it into something completely different: a tiny adventure SUV.

From Vietnam—where the VF 3 has quickly become one of VinFast’s most recognizable models—to the Philippines, social media feeds are now filled with rugged-looking VF 3 builds wearing chunky all-terrain tires, roof baskets, lift kits, auxiliary lights, and bold off-road styling. For many owners, the goal isn’t to build a hardcore trail machine. It’s about creating a vehicle with personality.

And surprisingly, the little EV wears the look incredibly well.

Photo : Autobot Service Center | Facebook

Photo : Adz Garage | Facebook

Photo : Adz Garage | Facebook

It Was Almost Designed for This

The VF 3’s appeal starts with its proportions and unlike most compact hatchbacks, the VF 3 features a boxy silhouette, upright stance, short overhangs, and relatively generous ground clearance for its size. At just over three meters long, it’s significantly smaller than most crossovers sold in the Philippines, yet its squared-off design gives it a surprisingly capable appearance.

Even before modifications, the VF 3 already resembles a miniature SUV rather than a conventional city car and that has made it the perfect canvas for customization. Swap in larger wheels and all-terrain tires, add black fender flares, bolt on a roof rack and LED light bar, and suddenly the VF 3 begins to resemble a pint-sized overlanding rig—earning comparisons online to everything from a Suzuki Jimny to a baby Ford Bronco.

Photo : Fitment Engineering | Facebook

A Reflection of Filipino Car Culture

Filipinos have always enjoyed making their vehicles their own.

Whether it’s lifted pickup trucks, lowered sedans, tastefully modified MPVs, or fully built off-road SUVs, personalization has long been part of the local automotive scene. The VF 3 simply offers enthusiasts a new platform—one that just happens to be electric.

Its relatively accessible pricing also leaves room for owners to invest in aftermarket accessories. Rather than spending every peso on the vehicle itself, many buyers are choosing to put their own stamp on it through tasteful modifications.

It’s less about increasing performance and more about expressing individuality.

Inspired by Vietnam, Growing in the Philippines

The trend arguably began in Vietnam, where the VF 3 has become something of a lifestyle vehicle. Owners have embraced customization to such an extent that modified VF 3s regularly dominate social media, automotive gatherings, and owner meetups.

Now, the same trend is beginning to take shape in the Philippines.

Browse local Facebook groups or TikTok videos, and you’ll already find VF 3 owners experimenting with different wheel setups, suspension upgrades, wraps, roof accessories, and rugged styling packages. While the local aftermarket is still developing, enthusiasm around the platform is growing quickly.

As more units hit Philippine roads, it’s easy to imagine accessory manufacturers stepping in with products specifically designed for the VF 3.

Photo : Fitment Engineering | Facebook

Looks Like an Off-Roader… But It’s Still a City EV

Of course, it’s important to separate appearance from capability. While the VF 3 may look ready to conquer mountain trails after a few modifications, underneath it’s still designed primarily as an urban electric vehicle. The lift kits, all-terrain tires, and roof racks are largely aesthetic enhancements, giving the car a tougher image rather than transforming it into a true off-road machine but that doesn’t diminish its appeal.

In fact, that’s precisely what makes the trend so enjoyable. Owners aren’t pretending the VF 3 is replacing a dedicated 4×4—they’re embracing a fun, adventurous style that stands out in a sea of crossovers.

Photo : Adz Garage | Facebook

More Than Just Another EV

One of the biggest challenges facing electric vehicles is overcoming the perception that they’re purely practical appliances and the VF 3 seems to be breaking that stereotype.

Rather than simply being another affordable EV, it’s becoming a lifestyle product—one that encourages creativity, personalization, and community. In many ways, it follows the same path as iconic enthusiast platforms like the Suzuki Jimny or classic Mini, where owners enjoy making the vehicle uniquely their own and that’s a rare achievement for any new model, especially an electric one.

Photo : 199 Off Road House Cebu | Facebook

Final Thoughts

The VinFast VF 3 proves that a vehicle doesn’t need massive horsepower or luxury features to capture people’s attention. Sometimes, all it takes is a distinctive design and the freedom for owners to make it their own.

As more modified VF 3s appear on Philippine roads, it’s becoming clear that this tiny EV is creating something bigger than itself—a growing culture of owners who see their cars not just as transportation, but as a reflection of their personality. Whether you’re an EV enthusiast or simply someone who appreciates clever automotive design, the VF 3’s rise as a mini off-roader is one of the most interesting trends in today’s local car scene.

And if the growing number of lifted, rugged-looking VF 3s is any indication, this little electric runabout may have just become the Philippines’ newest customization icon.

Photo : Concept One Wheels – Philippines | Facebook

About the Author

Kevin Peters

Kevin, or Kev, is the Founder & Editor of Road Spec PH, a passion project born from a lifelong love of cars and automotive culture.

Long before working in the Philippine automotive industry, Kevin was already the kid who collected toy cars, spent countless hours playing Gran Turismo, and proudly told anyone who would listen that he wanted to be a race car driver when he grew up. While that racing career never quite happened, the passion for cars never went away.

When he’s not writing for Road Spec PH, you’ll probably find him playing racing simulators, adding to his die-cast car collection, or spending time with his 2016 Mitsubishi Lancer EX.

July 13, 2026

Spec Check: New Hyundai STARIA HEV Launched in the Philippines

July 9, 2026 – Hyundai Motor Philippines has officially expanded its electrified lineup with the launch of the new Hyundai STARIA Hybrid, bringing hybrid power to one of the brand’s most distinctive people movers.

Unveiled at Alabang Town Center, the STARIA Hybrid added a new layer of efficiency and refinement to Hyundai’s large MPV offering. More importantly, it gave Filipino buyers a hybrid alternative without losing the space, comfort, and futuristic design that made the STARIA stand out in the first place.

For families, executives, shuttle users, and buyers who want a more premium way to move people, the STARIA Hybrid arrived as a smarter take on Hyundai’s already familiar MPV formula.

Same STARIA character, now with hybrid power

The biggest change in the new STARIA is found under the hood.

Instead of relying purely on a conventional diesel setup for the Philippines, the new STARIA Hybrid lineup uses Hyundai’s 1.6-liter turbocharged hybrid powertrain. This paired a gasoline engine with an electric motor, allowing the vehicle to deliver improved efficiency while retaining the smooth and easygoing character expected from a large MPV.

Large MPVs, or Vans, are often chosen for comfort, space, and convenience, but fuel efficiency is always part of the ownership conversation. With the STARIA Hybrid, Hyundai gave buyers a way to enjoy the STARIA’s premium passenger experience with the added advantage of hybrid assistance.

The new Hybrid variants bring better efficiency and hybrid tech, with its best-in-class fuel efficiency of 17.7 km/L, new 1.6 Turbo Gasoline Hybrid engine with 245 PS combined output, Euro 5 emission standard, and a 6-speed automatic transmission.

Seamless Connectivity Anywhere with Bluelink

The STARIA Hybrid is the first in Hyundai’s lineup to feature Bluelink, the brand’s advanced Connected Car Service platform that keeps drivers seamlessly connected to their vehicle. Through Hyundai Live Services, owners can access real-time traffic and weather updates directly via the infotainment system without the need to tether a smartphone. With data refreshed every two minutes, every journey becomes safer and more efficient.

The Bluelink system also supports online voice recognition, supporting users to send and receive text messages while keeping their focus on the road. Beyond the drive, it keeps owners informed with vehicle status, diagnostics, and health reports, while enabling remote control of climate settings, door locks, horn, and lights for effortless access even before entering the vehicle.

New 9-seater and 11-seater HEV options broaden the range

The STARIA has never been just about moving people from one point to another. Its main strength has always been how it makes the journey feel.

Inside, the STARIA Hybrid continued to offer the kind of open, airy cabin that made the model popular among buyers who prioritize passenger comfort. Its large glass area, spacious seating arrangement, and modern dashboard layout gave the cabin a more premium atmosphere than the usual utility-focused van.

With the new STARIA variant lineup we now have 5 HEVs and 1 Diesel Cargo variant.

Variants	Powertrain	Seating	Price
2.2 Diesel Cargo 6MT	Diesel	Cargo	₱1,499,000
1.6T HEV GL 6AT	Hybrid	9-Seater	₱1,999,000
1.6T HEV GL 6AT	Hybrid	11-Seater	₱2,079,000
1.6T HEV GLS 6AT	Hybrid	9-Seater	₱2,389,000
1.6T HEV Premium 6AT	Hybrid	9-Seater	₱2,999,000
1.6T HEV Premium Plus 6AT	Hybrid	7-Seater	₱3,199,000

The HEV GL, HEV GLS, and HEV Premium have 9-seater configurations while the HEV Premium Plus has the 7-seater configuration with captain’s chairs on the second row. The HEV GL also has an 11-seater configuration as well for more room for passengers.

Enhanced Driving Confidence

The New STARIA Hybrid is also equipped with Hyundai SmartSense, an array of advanced safety technologies, engineered with customer safety in mind. These include new features such as the Blind-Spot Collision-Avoidance Assist and Side Parking Distance Warning, helping drivers navigate with heightened awareness and delivering confidence when on the road. Supporting this is a set of six airbags strategically integrated throughout the cabin.

Collectively, all these features embody the New STARIA’s promise of safety, space, and smart mobility for all occupants.

With the launch of the new Hyundai STARIA Hybrid, Hyundai Motor Philippines has clearly signaled where the future of its premium people mover is headed.

The biggest takeaway is simple: the STARIA’s passenger lineup has officially gone hybrid. Aside from the lone 2.2-liter Diesel Cargo variant, every passenger model is now powered by Hyundai’s new 1.6-liter Turbo Hybrid system. Buyers also have more choices than before, with the lineup expanding from five variants to six, adding greater flexibility for families, businesses, and executive transport operators.

Of course, the move to hybrid power comes with a price increase across most passenger variants. Buyers moving from the outgoing diesel models will notice the higher sticker prices, and those who preferred the previous AWD Premium+ variants will also have to accept the shift to front-wheel drive on the new HEV lineup.

However, these changes shouldn’t simply be viewed as compromises because all in all, the STARIA has always stood out for its design and comfort and now with hybrid technology, Hyundai has made it smarter, more efficient, and more relevant for today’s Filipino buyers.

For buyers who are in the market for a new family van or premium MPV, the new STARIA Hybrid deserves serious consideration. While the initial investment is higher than the outgoing diesel models, the potential savings at the fuel pump—combined with the convenience of a self-charging hybrid that requires no external charging infrastructure—could make it a worthwhile long-term proposition.

Photos from Hyundai Motor Philippines Facebook page

About the Author

Kevin Peters

Kevin, or Kev, is the Founder & Editor of Road Spec PH, a passion project born from a lifelong love of cars and automotive culture.

Long before working in the Philippine automotive industry, Kevin was already the kid who collected toy cars, spent countless hours playing Gran Turismo, and proudly told anyone who would listen that he wanted to be a race car driver when he grew up. While that racing career never quite happened, the passion for cars never went away.

When he’s not writing for Road Spec PH, you’ll probably find him playing racing simulators, adding to his die-cast car collection, or spending time with his 2016 Mitsubishi Lancer EX.

July 9, 2026

Road Forecast: All-New Hyundai Avante Revealed: When Could the Next Elantra Arrive in the Philippines?

Hyundai has revealed the all-new Avante in South Korea, giving us our first clear look at what could eventually become the next-generation Hyundai Elantra for global markets.

For the Philippine market, this one matters more than it might seem and that is because the Elantra is already officially back in Hyundai Motor Philippines’ local lineup, offered with gasoline, hybrid, and N Line variants.

So the question is:

When could the all-new Avante eventually arrive here as the next-generation Hyundai Elantra?

A new generation for Hyundai’s compact sedan

The all-new Hyundai Avante made its debut in South Korea as the latest generation of Hyundai’s compact sedan. While final global-market details may still vary depending on region, the model already previews the next major step for the Elantra nameplate.

The new Avante brings a redesigned exterior, a more digital cabin, updated safety technologies, and Hyundai’s newer direction in software and infotainment. Reports from Korea also point to a stronger focus on AI-assisted in-car technology, suggesting that Hyundai wants its compact sedan to feel more advanced, not just more stylish.

Photo : Hyundai

Eyes on Hyundai Motor Philippines

The Philippine market has already received the current Hyundai Elantra, and its return gave Hyundai Motor Philippines a more complete sedan offering.

Locally, the Elantra is not just a basic compact sedan. Hyundai Philippines offers it with multiple personalities: a more accessible gasoline version, hybrid variants for buyers who want better fuel efficiency, and an N Line variant for those who want a sportier-looking and more performance-oriented option and that gives the Elantra a wider role in the lineup.

It can appeal to practical sedan buyers, fuel-conscious hybrid shoppers, and enthusiasts who want something sharper than the usual commuter car.

Because of that, the arrival of the all-new Avante in Korea gives Filipino buyers an early preview of what could eventually replace the current local Elantra.

Photo : Hyundai

When could it arrive in the Philippines?

For now, Hyundai Motor Philippines has not announced a local launch for the all-new Avante or next-generation Elantra.

But based on typical regional product timing, a Philippine arrival around late 2027 would not be impossible.

A Q3 or Q4 2027 window feels like a realistic Road Forecast estimate, especially if Hyundai rolls the model out first in South Korea, then other major markets, before eventually reaching Southeast Asian markets such as the Philippines.

That timeline would also give the current Philippine-market Elantra enough time to settle locally before a next-generation model arrives.

Still, this remains speculative. Hyundai Philippines may choose to bring it earlier, delay it depending on supply and market demand, or adjust the local lineup based on which variants make the most sense for Filipino buyers.

Photo : Hyundai

Photo : Hyundai

The bigger challenge: sedans versus crossovers

Even if the all-new Avante looks promising, the Philippine market is not as sedan-focused as it used to be.

Crossovers and SUVs continue to dominate buyer attention, especially in the ₱1-million to ₱2-million price range. Buyers who used to consider compact sedans now often look at small crossovers, compact SUVs, or even seven-seat MPVs.

That means the next Elantra will need to offer more than just good looks and it will need strong pricing, standout technology, good fuel efficiency, and enough premium appeal to convince buyers that a sedan can still be the smarter choice.

The good news is that Hyundai already seems to understand this. The new Avante’s focus on design, digital features, safety, and advanced in-car technology could help it stand apart from more basic sedan offerings.

June 29, 2026
Road Forecast: Could the Honda City e:HEV Be Honda’s Next Hybrid Sedan for the Philippines?

The Honda City e:HEV is starting to look less like a distant possibility and more like a regional model worth watching. Earlier this year, Honda launched the updated 2026 City in India, where the refreshed sedan made its global debut with sharper styling, added features, and the continued availability of a strong-hybrid e:HEV variant. Now, Honda has also introduced the updated City in Thailand, and this is where things become more interesting for Southeast Asian buyers.

Thailand is one of Honda’s key markets in the region, and when a model lands there, it often becomes a stronger signal that other Southeast Asian markets could eventually follow and that includes the Philippines.

For now, Honda Cars Philippines has not confirmed the City e:HEV for our market. The local City lineup remains gasoline-only. But with the updated hybrid sedan now present in both India and Thailand, it is fair to ask:

Could the Honda City e:HEV eventually reach Philippine showrooms, possibly by 2027?

The City e:HEV is already moving across key markets

The updated Honda City first appeared in India in May 2026, bringing a more comprehensive refresh to the familiar subcompact sedan. The Indian-market model continues to offer both gasoline and strong-hybrid powertrains, with the City e:HEV positioned as the top-spec hybrid variant.

Thailand followed shortly after with its own updated City lineup. Unlike India, where the e:HEV is limited to the top grade, Thailand now gives the City a stronger hybrid push. The Thai lineup includes one gasoline variant and three e:HEV variants: e:HEV V, e:HEV SV, and e:HEV RS.

It shows that Honda is not treating the City e:HEV as a one-market experiment. In Thailand, the hybrid powertrain is now a major part of the City’s identity and for the Philippines, that makes the question more interesting.

Why Thailand matters to the Philippines

The Philippine market often watches Thailand closely because many vehicles sold locally either come from Thailand or follow regional product planning influenced by Thailand’s automotive market.

That does not automatically mean every Thai-market model will come here. But when a familiar Honda nameplate gets a major update in Thailand, especially with a powertrain that fits current market trends, it becomes a reasonable candidate for future Philippine consideration.

The City is already a familiar name in the Philippines. It has long served as one of Honda’s most accessible sedans, appealing to buyers who want a practical but more refined alternative to more basic small cars.

Adding e:HEV technology could give the City a new role in Honda Cars Philippines’ lineup.

Instead of being just a gasoline subcompact sedan, it could become Honda’s most accessible hybrid model in the country.

Why a City e:HEV could make sense here

A Honda City e:HEV would arrive at a time when Filipino buyers are becoming more open to electrified vehicles.

Full EV adoption is still limited by charging access, pricing, and long-term ownership concerns. But hybrids are easier to understand. They do not require charging, they work well in traffic, and they promise better fuel efficiency without asking the buyer to change their driving habits and that is where the City e:HEV could fit well.

For everyday Philippine use, a hybrid sedan makes practical sense. City driving, stop-and-go traffic, fuel price concerns, and daily commuting are exactly the situations where a strong hybrid can feel relevant.

Honda already sells e:HEV models locally through the Civic, HR-V, and CR-V. The problem is that these models sit in higher price brackets. A City e:HEV could bring Honda’s hybrid technology closer to buyers who want electrification but are not ready to spend nearly two million pesos or more and that could make it an important bridge model.

Would Honda Philippines bring it in by 2027?

For now, there is no official confirmation.

But a 2027 Philippine arrival would not be impossible. The updated City has already appeared in India and Thailand, and Thailand’s launch is especially relevant because it places the City e:HEV within the Southeast Asian conversation.

If Honda Cars Philippines wants to expand its hybrid lineup downward, the City e:HEV is one of the most logical candidates.

It already has local nameplate recognition. It fits the market’s growing interest in fuel-efficient vehicles. It does not require charging infrastructure. And it could give Honda a stronger answer against the growing number of electrified options entering the Philippines.

Still, until Honda Cars Philippines makes an official announcement, this remains a Road Forecast rather than a confirmed launch story. For now, the City e:HEV is not confirmed for the Philippines. But after India and Thailand, it is definitely worth watching.

June 26, 2026
Spec Check: The Suzuki e Vitara Is Here: But Is Suzuki’s First EV Worth ₱2.02 Million?

Suzuki’s first global EV has officially entered the Philippine market, bringing the familiar Vitara name into a fully electric future.

Suzuki is finally joining the local EV conversation.

At the 2026 Philippine International Motor Show, Suzuki Philippines unveiled the all-new e Vitara, the brand’s first fully production-ready global electric vehicle. For a brand better known locally for practical, affordable, and fuel-efficient models, this is a major shift.

The e Vitara is not just another crossover added to Suzuki’s lineup. It represents a new direction for the brand in the Philippines, especially as more Filipino buyers begin considering hybrids, plug-in hybrids, and full EVs.

But with a starting price of ₱2,020,000, the big question is obvious:

Is the Suzuki e Vitara worth it?

Video : Suzuki Global YouTube Channel

A familiar name, now fully electric

The Vitara name is not new. For years, the Vitara badge has been associated with compact SUVs that combine everyday usability with a slightly more adventurous personality. It was never the biggest or most luxurious SUV in the market, but it carried the kind of practical Suzuki identity that Filipino buyers understood.

The e Vitara takes that familiar name and moves it into a very different space. This is not a mild hybrid. It is not a fuel-saving gasoline crossover. It is a full battery-electric vehicle, which means it no longer uses a gasoline engine at all.

That alone makes it one of Suzuki Philippines’ most important launches in recent years. For a brand that built much of its local appeal on value, simplicity, and practicality, the e Vitara now asks Filipino buyers to see Suzuki in a more future-facing way.

Photo : Suzuki Global

What powers the Suzuki e Vitara?

The local Suzuki e Vitara GLX is powered by a front electric motor producing 128 kW and 193 Nm of torque. That translates to roughly 174 PS, which should be enough for daily city driving, highway cruising, and typical crossover use.

Suzuki lists a 0–100 km/h time of 8.7 seconds and a top speed of 150 km/h.

Those numbers are not meant to make the e Vitara a performance EV, but they do suggest that it should feel responsive enough for everyday use. Like many electric vehicles, the instant torque delivery will likely be one of its biggest advantages compared to a traditional gasoline crossover.

The e Vitara also uses a single-speed electric drive, which is typical for EVs. That means there is no conventional automatic transmission shifting through gears. In real-world driving, this should result in smoother acceleration and a more straightforward driving experience.

Photo : Suzuki Global

Range is the headline number

For most Filipino buyers considering an EV, range is still one of the biggest questions. Suzuki Philippines lists the e Vitara with a maximum driving range of 475 km on a full charge. The official specs also list electric energy consumption at 137 Wh/km.

A 475 km range means the e Vitara should be more than enough for daily commutes, errands, school runs, office trips, and most regular city use. It also gives the vehicle enough claimed range for some provincial drives, provided the route and charging plan make sense.

But as with any EV, real-world range will still depend on driving style, traffic, air-conditioning use, terrain, speed, passengers, cargo, and charging habits.

For Metro Manila users with home charging, the e Vitara could be easy to live with. For condo residents, renters, or buyers who rely heavily on public charging, ownership may require more planning.

That is not a Suzuki-specific issue. That is still the reality of EV ownership in the Philippines today.

Photo : Suzuki Global

Built on a dedicated EV platform

One thing that works in the e Vitara’s favor is that it is not simply a gasoline vehicle converted into an EV.

Suzuki says the e Vitara is built on its HEARTECT-e platform, a dedicated battery-electric vehicle architecture. This platform was developed with structural rigidity, passenger space, and high-voltage battery protection in mind.

Since there is no traditional engine and transmission layout to work around, engineers can better optimize cabin space, battery placement, and vehicle balance.

The e Vitara measures 4,275 mm long, 1,800 mm wide, and 1,635 mm tall, with a 2,700 mm wheelbase. Ground clearance is listed at 180 mm, while luggage capacity is rated at 306 liters with the rear seats up.

It is not a huge SUV, but it sits within a size that should be manageable for city driving while still offering enough practicality for small families or young professionals looking for a compact electric crossover.

Photo : Suzuki Global

Video : Suzuki Global YouTube Channel

More premium than the usual Suzuki

Inside, Suzuki is clearly trying to move the e Vitara above the usual budget-friendly image associated with the brand. The cabin features a digital cockpit layout, a 10.1-inch touchscreen, wireless Apple CarPlay and Android Auto, an Infinity sound system with six speakers and a subwoofer, a rotary shift knob, ambient lighting, and a more modern interior presentation.

The e Vitara also gets leatherette and fabric seats, a power-adjustable driver’s seat, ventilated front seats, and a 40:20:40 split-folding rear seat with sliding and reclining functions. It also shows that the e Vitara is not being positioned as a basic EV. This is not meant to be the cheapest possible electric crossover. It is meant to be a more premium, tech-forward Suzuki and that may be both its strength and its challenge.

Safety and driver assistance

Suzuki has also equipped the e Vitara with a strong set of safety features.

The local model includes Suzuki Safety Support, Dual Sensor Brake Support II, lane departure prevention, lane keep assist, blind spot monitoring, rear cross traffic alert, adaptive cruise control, multiple collision braking, adaptive high beam assist, seven airbags, all-wheel disc brakes, an electronic parking brake, and brake hold.

For a vehicle priced above ₱2 million, this level of safety equipment is important because Filipino buyers are becoming more conscious of advanced driver-assistance systems, especially in this price range. If Suzuki wants the e Vitara to be taken seriously against other electrified crossovers, it needs to offer more than just an electric powertrain.

Thankfully, on paper, the safety package looks competitive.

Photo : Suzuki Global

The ₱2.02 million question

Now comes the hard part: the price.

At ₱2,020,000, the Suzuki e Vitara is not cheap.

That is especially important because Suzuki has traditionally been associated with affordable, practical, and value-driven cars in the Philippines. Many buyers look at Suzuki for models like the S-Presso, Dzire, Ertiga, XL7, Jimny, and Carry — vehicles that often appeal because they are sensible, efficient, and relatively attainable and the e Vitara changes that conversation.

At this price point, buyers will not just ask whether it is a good Suzuki. They will ask whether it is a good electrified vehicle overall. It will be compared not only against other EVs, but also against hybrids, plug-in hybrids, and premium compact crossovers and that makes the e Vitara a more emotional and strategic purchase than a purely practical one.

You are not just buying a Suzuki crossover. You are buying into Suzuki’s first big EV statement.

Photo : Suzuki Global

Who is the e Vitara for?

The e Vitara makes the most sense for buyers who want a full EV but still value Suzuki’s practical image and it could appeal to urban drivers who have access to home charging, want lower running costs, and prefer a compact crossover that is easier to use around the city than a larger SUV.

It may also appeal to existing Suzuki fans who want to move into electrified driving without switching to a completely unfamiliar brand. But it may not be for everyone since if a buyer does not have reliable charging access, a hybrid may still be the safer choice. If the buyer wants maximum space for the money, there are gasoline and hybrid SUVs that may offer more room or stronger brand familiarity at similar price points. If the buyer is purely price-sensitive, the e Vitara may feel expensive compared to Suzuki’s usual lineup.

That is the challenge Suzuki faces.

The e Vitara is interesting, but it has to convince buyers that going fully electric with Suzuki is worth the premium.

Is it worth considering?

On paper, yes.

The Suzuki e Vitara brings a useful claimed range, respectable performance, a dedicated EV platform, a premium feature set, and a strong safety package. It also gives Suzuki Philippines a serious entry into the local EV space at a time when more Filipino buyers are becoming open to electrified vehicles. But whether it is worth ₱2.02 million depends heavily on the buyer.

If you have charging access, want to move away from gasoline, and like the idea of a compact full EV from a familiar Japanese brand, the e Vitara deserves a closer look but if you are still unsure about charging infrastructure, resale value, long-term EV maintenance, or battery ownership, then a hybrid may still feel like the more comfortable stepping stone.

That is not a weakness of the e Vitara. That is simply where the Philippine market is right now.

Video : Suzuki Auto Philippines YouTube Channel

Final Thoughts

The Suzuki e Vitara is an important launch because it shows how quickly the local automotive market is changing.

A few years ago, the idea of Suzuki selling a ₱2-million full EV in the Philippines would have felt unusual. Today, it feels like part of a much bigger shift. Chinese brands are pushing EVs and plug-in hybrids aggressively. Japanese brands are expanding hybrid offerings. Korean brands are leaning into EV design and technology. And now Suzuki is making its own move.

The e Vitara may not be the most affordable way to enter EV ownership, but it gives Suzuki a real stake in the electrified future.

For Filipino buyers, that means more choices.

And for Suzuki, it means the Vitara name has entered a new chapter.

The question now is whether Filipino buyers are ready to see Suzuki not just as a practical car brand, but as a serious EV player.

About the Author

Kevin Peters

Kevin, or Kev, is the Founder & Editor of Road Spec PH, a passion project born from a lifelong love of cars and automotive culture.

Long before working in the Philippine automotive industry, Kevin was already the kid who collected toy cars, spent countless hours playing Gran Turismo, and proudly told anyone who would listen that he wanted to be a race car driver when he grew up. While that racing career never quite happened, the passion for cars never went away.

When he’s not writing for Road Spec PH, you’ll probably find him playing racing simulators, adding to his die-cast car collection, or spending time with his 2016 Mitsubishi Lancer EX.

June 25, 2026
Why Filipino Car Buyers Are Finally Warming Up to Hybrids and EVs
From Fuel Anxiety to Electric Curiosity: Why Hybrids and EVs Are Winning Over Filipino Buyers

After years of hesitation, Filipino buyers are starting to see electrified vehicles as practical choices shaped by rising fuel costs, stronger brand support, and a market finally ready for change.

Not too long ago, the idea of seeing more hybrids and electric vehicles on Philippine roads felt more like a future forecast than a present reality. For many Filipino car buyers, the traditional formula was simple: buy a gasoline or diesel vehicle, maintain it properly, and once the warranty ends, have it serviced outside the casa to save on labor and parts. It was practical, familiar, and for decades, it worked. But the market is changing.

Today, hybrids and EVs are no longer just display units at motor shows or niche vehicles reserved for early adopters. They are now part of real buying conversations. More Filipino buyers are asking about fuel savings, battery warranties, charging options, hybrid systems, and whether it still makes sense to buy a purely internal-combustion vehicle in a market where electrified choices are growing quickly.

The bigger question is no longer whether hybrids and EVs will arrive, because they’re already here. The real question is: why are Filipino car buyers finally starting to lean toward them?

Photo : BYD Sealion 7 | BYD Cars Philippines
Photo : Toyota Corolla Cross Hybrid | Toyota Motor Philippines

Photo : Honda CR-V RS e:HEV | Honda Cars Philippines

From invisible to impossible to ignore

From my own perspective, the shift feels dramatic.

During my time with Mitsubishi from 2017 to 2023, the EV market in the Philippines was almost invisible from a mainstream consumer standpoint. Electrified vehicles existed, but they were not yet part of the everyday buyer conversation.

Mitsubishi had the Outlander PHEV, which in many ways was ahead of its time locally. It showed that the technology was already possible. But the market around it was not ready yet.

Charging infrastructure was limited. Buyer awareness was low. Most Filipinos were still deeply comfortable with gasoline and diesel vehicles. And for many customers, the idea of paying a premium for a plug-in hybrid did not make immediate practical sense.

At the same time, there was still a strong stigma around China-made vehicles. For a long period, many Filipino buyers associated Chinese cars with being cheap, unproven, or risky. That perception was difficult to break, especially in a market where Japanese brands built decades of trust through reliability, resale value, and strong aftersales support.

So even if electrified technology was already entering the conversation, the local market was not yet fully listening.

Back then, the Outlander PHEV felt more like a preview of what could happen someday rather than a product that would immediately reshape the market. That “someday” now feels much closer.
Photo : Hyundai Tucson Hybrid | Hyundai Motor Philippines

Hyundai showed that the technology had arrived

When I moved to Hyundai, the shift became more obvious.

The arrival of models like the IONIQ 5 and IONIQ 6 showed that EVs were no longer awkward, experimental, or overly compromised. These were proper modern vehicles with strong design, advanced platforms, impressive technology, and a different kind of driving experience.

Hyundai’s electrified lineup also helped show that the transition would not be purely electric right away. Hybrid models such as the Tucson Hybrid and Santa Fe Hybrid made the technology feel more familiar to buyers who were not yet ready to fully depend on charging infrastructure and that matters most, specially for Filipino car buyers.

A full EV asks buyers to change more than just the vehicle, it asks them to think about:

Where they park,

Where they charge,

How far they drive,

Whether they can install a home charger, and

How comfortable they are with public charging availability

A hybrid, on the other hand, feels like a safer first step.

You still fuel it like a normal vehicle. You still drive it like a normal vehicle. But you get better efficiency, smoother low-speed driving, and a taste of electrified motoring without needing to plan your life around a charger.

That is why hybrids may end up being the real bridge technology for many Filipino buyers.
Fuel prices changed the conversation

For years, Filipino buyers would talk about fuel economy, but many still prioritized price, brand reputation, resale value, and familiarity. A fuel-efficient engine was nice to have, but it was not always enough to make buyers shift to a new type of powertrain.

Then fuel prices became harder to ignore.

When gasoline and diesel prices rise, the cost of ownership becomes more visible. Suddenly, the monthly fuel bill matters more. Daily commutes feel more expensive. Long drives require more planning. Even buyers who once dismissed hybrids start asking if the higher purchase price can be justified by lower running costs and this is where hybrids found their opening.

A hybrid does not need to convince a buyer to fully abandon the gas station. It only needs to show that a vehicle can consume less fuel while still fitting into the lifestyle they already know.

For a market like the Philippines, that is a powerful argument. It gives buyers a sense of progress without requiring a complete leap of faith.
Photo : BYD Cars Philippines

The BYD effect

One of the biggest reasons the local electrified market feels different today is the aggressive rise of BYD.

BYD did not enter the conversation quietly. It pushed into the market with strong pricing, a growing lineup, visible marketing, and products that made people rethink what a Chinese electrified vehicle could be.

That matters because BYD did more than sell cars. It helped change perception.

A few years ago, many Filipino buyers were hesitant about China-made vehicles. Today, people are actively considering BYD models, asking about DM-i technology, comparing them against Japanese and Korean rivals, and treating them as serious options and that shift is huge.

BYD’s momentum also indirectly helped other Chinese and Asian brands gain attention. When one brand successfully changes the conversation, it creates more space for others. Suddenly, buyers become more open to considering GAC, BAIC, Omoda & Jaecoo, Geely, MG, Chery, and even VinFast from Vietnam.

Not all of these brands will win equally. Some will need to prove their long-term reliability, parts availability, resale value, and service experience. But the door has already been opened.

For Filipino buyers who want more choices, that is good news.

More competition means better pricing pressure, more features, better warranty coverage, stronger dealer support, and faster technology adoption.

The Japanese brands still have a major advantage

Even with the rise of Chinese electrified vehicles, the Japanese brands still hold a powerful advantage in the Philippines: trust.

Toyota, in particular, has made hybrid technology feel approachable. Its hybrid models do not require plugging in, which removes one of the biggest psychological barriers for Filipino buyers. You get electrified driving without needing to think about charging stations and that simplicity matters.

Toyota’s hybrid strategy fits the Philippine market well because it does not force the buyer to jump straight into full EV ownership. It presents electrification as an upgrade to the familiar ownership experience rather than a complete lifestyle change.

Nissan also has a unique opportunity with e-POWER. The idea of an electric-driven vehicle with a gasoline engine acting as a generator is interesting because it gives drivers the feel of electric propulsion without the charging dependency of a full EV.

That is one reason the new Nissan X-Trail e-POWER is personally interesting to me. As someone who still enjoys driving a manual gasoline car, I can understand the appeal of a traditional ICE vehicle. But I can also see why a smooth, efficient electrified SUV would be tempting for daily use.

The hybrid route simply makes sense for where the Philippine market is right now.

CAMPI-TMA’s Top 10 brands (as of April 2026)are as follows:

Brand

Sales volume

1

Toyota

66,206

2

Mitsubishi

24,371

3

Suzuki

6,289

4

Nissan

5,323

5

Ford

4,877

BYD sits between Mitsubishi Motors Philippines (MMPC) which sold 24,371 vehicles, and Suzuki Philippines (SPH),which delivered 6,289 units to customers.

Aftersales support may become the real battleground

There is one part of the hybrid and EV conversation that I think deserves more attention: aftersales.

For decades, many Filipino owners followed the same ownership pattern. Keep the car serviced at the casa during the warranty period, then move to trusted third-party shops once the warranty ends. This is especially common because outside labor is usually cheaper, parts can be sourced more flexibly, and independent mechanics are familiar with traditional gasoline and diesel vehicles.

That formula is one of the reasons ICE ownership feels so practical in the Philippines. But hybrids and EVs may change that.

With electrified vehicles, the technology is more specialized. High-voltage batteries, electric motors, inverters, control modules, regenerative braking systems, and proprietary software are not things every neighborhood repair shop can immediately handle.

This creates a very different aftersales landscape.

For brands selling hybrids and EVs, this could be a major advantage. Buyers may be more likely to return to authorized dealerships for service, especially if they are concerned about battery systems, warranty coverage, diagnostics, software updates, and genuine parts availability.

In other words, electrification could increase casa retention.

From a business perspective, that is a major win for brands and dealers. From a customer perspective, it creates both reassurance and concern.

The reassurance is that trained technicians, specialized tools, and official parts should give owners more confidence. The concern is that buyers may feel locked into casa servicing longer than they would with a traditional ICE vehicle and this is where brands need to be careful.

If they want Filipinos to fully trust hybrids and EVs, they need to make aftersales support transparent, accessible, and reasonably priced. Battery warranties help, but they are only one part of the equation. Customers also need to know what regular maintenance costs look like, how long parts take to arrive, how many dealerships can service electrified vehicles, and what happens once the vehicle is out of warranty.

The technology may sell the car, but aftersales will determine long-term trust.

ICE vehicles are not going away overnight

Even with the rise of hybrids and EVs, it would be unrealistic to say that ICE vehicles are suddenly becoming irrelevant. They are not.

For many Filipino buyers, gasoline and diesel vehicles still make sense. They are familiar, easy to maintain, widely supported, and often cheaper to repair outside the casa. Parts availability is strong, mechanics are everywhere, and ownership habits are already well established and I understand that personally.

I own a 2016 Mitsubishi Lancer EX with a manual transmission. It is simple, reliable, relatively affordable to maintain, and still enjoyable to drive. There is something satisfying about a traditional gasoline car, especially one with a manual gearbox. It feels mechanical, direct, and familiar in a way many modern electrified vehicles do not. For enthusiasts, ICE vehicles still have emotional value.

The sound, the shifting, the maintenance culture, the tuning potential, and the connection to older automotive traditions are not things that disappear just because newer technology becomes available.

In the future, ICE vehicles may become less of the default choice for practical daily driving, but they may remain important as enthusiast cars, budget alternatives, or long-term ownership choices for people who value simplicity and lower repair costs.

The likely path: ICE to hybrid, then EV

The Philippine market probably will not jump from ICE to full EV overnight and many buyers will likely move from traditional ICE vehicles to hybrids first. Hybrids are easier to understand, easier to live with, and less dependent on charging infrastructure. They offer a practical middle ground between old and new.

From there, more buyers may eventually consider plug-in hybrids and full EVs once charging becomes more common, prices become more competitive, battery confidence improves, and more service centers become capable of supporting the technology.

Urban buyers with home parking and predictable driving routes may adopt EVs sooner. Provincial buyers, condo residents, renters, and long-distance drivers may prefer hybrids longer. Enthusiasts may continue to keep ICE vehicles for weekend use, project builds, or simply because they enjoy the driving experience and that is not a bad thing.

A healthy market does not need one technology to immediately replace everything else. What Filipino buyers need is choice.

More choices mean a better market

The arrival of more hybrids and EVs is good for the Philippine market because it forces everyone to improve.

Japanese brands can no longer rely only on long-standing trust. Korean brands can continue pushing design and technology. Chinese brands can challenge the market with pricing, features, and rapid product rollout. New players like VinFast can test whether Filipino buyers are ready to look beyond the usual automotive countries. This competition benefits customers and it can lead to better value, better features, more efficient vehicles, improved warranties, stronger aftersales programs, and faster infrastructure development.

For years, Filipino buyers had to choose mainly between what was familiar and what was affordable. Now, the market is slowly adding a third option: what is more efficient and future-ready.

That does not mean everyone should buy an EV tomorrow and it also does not mean ICE vehicles are suddenly bad choices. But it does mean the old assumptions are changing.

A few years ago, many Filipino buyers were lukewarm toward hybrids, skeptical of EVs, and hesitant about Chinese brands. Today, those same buyers are comparing fuel savings, reading about battery warranties, watching BYD reviews, checking Toyota hybrid prices, looking at Nissan e-POWER, and asking whether their next car should still be purely gasoline-powered. That is a major shift and it may only be the beginning.

Final Thoughts

The Philippine car market is entering a more interesting phase.

ICE vehicles still make sense, especially for buyers who value simplicity, affordability, and easier third-party maintenance. Hybrids are becoming the practical bridge for those who want better fuel efficiency without changing their ownership habits too much. EVs are becoming more convincing as prices, infrastructure, and brand support improve.

Personally, I still appreciate the honesty and simplicity of my Lancer EX. It is reliable, affordable to maintain, and connected to the kind of driving experience many enthusiasts still love. But I also understand why hybrids are becoming harder to ignore.

Photo : Kevin Peters | Road Spec PH

If I were to consider an electrified vehicle today, something like the new Nissan X-Trail e-POWER would definitely be on my radar. It represents the kind of transition that feels realistic for many Filipino buyers: electric-driven, efficient, but still practical for a market that is not fully ready to depend on charging alone.

The future of Philippine motoring may not be purely electric just yet but it is clearly becoming more electrified. And for Filipino buyers, that could mean better choices, stronger competition, and a market that finally moves beyond the old question of gasoline versus diesel.

Now, the bigger question is becoming: How electrified do you want your next car to be?

About the Author

Kevin Peters

Kevin, or Kev, is the Founder & Editor of Road Spec PH, a passion project born from a lifelong love of cars and automotive culture.

Long before working in the Philippine automotive industry, Kevin was already the kid who collected toy cars, spent countless hours playing Gran Turismo, and proudly told anyone who would listen that he wanted to be a race car driver when he grew up. While that racing career never quite happened, the passion for cars never went away.

When he’s not writing for Road Spec PH, you’ll probably find him playing racing simulators, adding to his die-cast car collection, or spending time with his 2016 Mitsubishi Lancer EX.
June 20, 2026